THE FRESH MARKET
The Fresh Market prides itself on offering fresh and delicious quality products from around the corner and around the globe. The brand focuses on the local community by providing customers with the best local ingredients, which this rebrand communicates more than the current logo. The identity incorporates hand drawn typography to connect the consumer to the farm. The hand drawn aesthetic is also conveyed in packaging design, a coupon and a magazine ad through the use of textures and imagery.